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How to Use Social Media to Make a Difference

How to Use Social Media to Make a Difference

Social media has a multitude of uses and benefits. Make friends, promote a product, update family on your life, stay in touch with college roommates...the list can go on and on. There are practically endless possibilities to what you can do with social media. In fact, did you know you can even use social media to make a difference in the world? 

It’s true. As technology has developed, social media has gradually begun to earn its place in the nonprofit sector. Volunteers, donors and community members alike have all used social media to share about a cause close to their hearts, and make an impact for an organization they love. So, do you want to embrace social networking to have a positive influence on the world? Here are some ideas for how to use social media to make a difference.

1. Raise awareness.
Social media has an incredible ability to raise awareness about causes you care about. Oftentimes, people simply don’t know about various problems or issues around the U.S. or the world. Social networking platforms are a great outlet to share information and knowledge you have about these matters. Post statistics, videos, infographics and other material to inform people about the cause you care about, so they can learn more and get involved.

2. Use your birthday.
Some social media sites will let you create a fundraising campaign for your birthday through their platform. For example, Facebook lets users create a donation campaign and send out messages to friends for their birthday, asking them to give. Facebook will even cover the credit card processing fees when you create the campaign through their platform. So if you have a birthday coming up, consider how you can leverage it for good.

3. Ask for donations.
Even if your birthday isn’t coming up, social media is still a great source to ask for donations from friends or family. Chances are, you’ve done some fundraising throughout your life. Whether it was in elementary school or just last year, you have a bit of experience asking for donations. Take advantage of your social media account by sharing donation pages, nonprofit information and asking others to give to the causes you care about.

4. Share about volunteering.
Of course, some people in your life might not be able to donate at the moment. But that doesn’t mean they can’t still get involved! If you’re connected with a specific nonprofit, share about upcoming volunteering opportunities or positions available. Even if it’s a short-term volunteering stint, people in your life can still join in and learn about important causes within their community.

5. Tell stories.
People respond well to stories. Fortunately, social media is all about storytelling. As you ask for donations, volunteers or share information, be sure to tell a story. Explain the mission behind the nonprofit, tell about a client they helped (respecting confidentiality of course) or talk about what the cause means to you. Why do you care about the cause? The more you share your own experiences, the more other friends can envision themselves in your shoes.

6. Promote the organization.
Social networking sites are also excellent platforms to use for promoting. Similar to raising awareness for a cause, you can advocate for a nonprofit organization in your community. Like a charity’s Facebook page, follow them on social networking sites, share their posts, advertise upcoming events and encourage others to learn more. As you promote the organization, more people will want to get involved and join your efforts.

Social media has a multitude of benefits and uses, including the ability to make a difference. If you want to have a positive impact on the world around you, consider how you can use social media. Keep these ideas in mind the next time you’re scrolling through your newsfeed and want to get involved for good.

SPECIAL ANNOUNCEMENT:

Dear Clients & Supporters,

As you may have heard, our office in Pueblo was maliciously vandalized by an unidentified gunman, just after midnight on the evening of June 2nd.

Footage from our security cameras shows an initially calm scene, before what appears to be a man walking by nonchalantly, hands tucked in pockets, suddenly stopping and turning to withdraw a firearm. The gunman then starts dashing, firing shot after shot directly at our storefront.

This person and their weapon have caused immense harm. Financially, the estimated damage exceeds $25,000. The same bullets that shattered glass and pierced through walls have wounded our hearts. However, the cost of this emotional damage cannot be measured in dollars. If there is a silver lining, it’s that nobody was physically hurt - or worse. For that, we’re eternally grateful.

To be clear, this individual and this destructive act, are not linked to the Black Lives Matter movement or protests of any kind. Unfortunately, we believe this anger to be rooted locally in a conflict between a tenant and their disgruntled clients.

In the wake of the ongoing pandemic and riots spurred by civil unrest nationwide, we know things are uncomfortable right now. We know people are upset and hurting. We're hurting too.

As much as it pains us to board up these windows and doors and close our building, we have no other choice but to do so until we can get them fixed. Despite our office being closed, rest assured, we are still working.

While the need for our services grows, so does our need for your support. In fact, we need you now more than ever. Whether it's time or a monetary donation, anything you can do to help us continue promoting healthy, vibrant neighborhoods across Southern Colorado is not only sincerely appreciated; it's vital to actualizing our mutual goals as a community. You can make your contribution, securely and conveniently online at https://nwsoco.org/how-to-help/donate.html or to submit interest in volunteering please visit https://nwsoco.org/how-to-help/volunteer.html.

We want you to know, we will be back, and we will continue to fight for a better Southern Colorado. To get there, more of us need to change. Amidst these changes, one thing will remain certain: our commitment to serving you and the entire Southern Colorado community.

The pain we feel now will pass, just like the time we have with those we love. Remember to take care of each other. If this unprecedented time has taught us anything, it’s that we need each other more than we could have ever known.


SPECIAL ANNOUNCEMENT:

A Message about Our Services in Light of Coronavirus (COVID-19) – UPDATED 06/09/2020

NeighborWorks Southern Colorado cares about the health and safety of our customers, staff, and community partners. Out of an abundance of caution, we are suspending in-person workshops and counseling appointments temporarily. We will continue to provide homebuyer education and counseling services virtually, and you can reach our employees by phone or email. We will not be receiving visitors to our office until further notice.

We are in the process of contacting customers registered for our Homebuyer Education Workshops or scheduled for an in-person counseling appointment to make other arrangements. If you need to reach us, please call (719) 544-8078.

We are monitoring the news closely and taking advantage of this time to do updates and upgrades to our building to better serve you when we re-open; we will post updates about our services to this website. Thank you for choosing NeighborWorks Southern Colorado as your trusted partner and first choice for homebuyer resources in Southern Colorado.

06/09/2020

Please take precautionary measures... Be safe and stay healthy

Our Impact in 2019

  • Attended Group & Online Classes

    1154

  • New Homeowners

    641

  • Dollars Invested Into Communities

    125,400,000

  • Dollars in Mortgage Loans Originated

    2,700,000

  • Dollars in Small Business Lending

    150,000

  • Homes Built & Sold

    5

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